DTS
Spearheaded a long-term (2002-present) strategic campaign to build understanding and awareness of DTS’ advanced surround sound technologies / brands for home theater, Blu-ray Disc™, PC and pro audio, broadcast, car, video games, PC and broadcast applications.
Trade show support
Strategic launch and trade show support for line of advanced GE-branded consumer phones manufactured by Thomson.
U.S. publicity for Kate Rusby CD
Your Safety Place
Launch and ongoing PR support for innovative safety and security supplies retailer Your Safety Place.
The Boom
Launch PR (2003) for The Boom — a breakthrough noise-canceling headset for portable cellular phones.
TuneTo.com
As Director of Marketing for this streaming audio pioneer (1999-2001), Smotroff drove programs from logo to launch and beyond. TuneTo.com was written up in The Wall Street Journal (twice!), The San Jose Mercury News and many other mainstream media outlets. The company was ultimately acquired by Listen.com, and later Real Networks.
UbiSoft
Pre-launch PR support for the Rayman3 “Hoodlum Havoc” video game preview event in San Francisco.
Periodic public relations support for emerging artist management and entertainment company.
“I’ve worked with Mark Smotroff on a number of projects – from my days with AT&T to running my own PR agency in Silicon Valley – and he’s one of the most creative, conscientious, connected and hard-working Marketing and PR professionals I’ve ever encountered. Mark understands business and technology, and most important, he understands how to build the relationships that deliver results for his clients.
“We first collaborated when his (former) agency supported some of the high-tech start-ups associated with AT&T, such as EO and PF Magic. He made himself such an integrated member of the team promoting those efforts – and such a genuine pleasure to work with – that we brought him in to support online game provider The Imagination Network. Mark helped create a media event at a major trade show that garnered coverage in major trade and general media, and even network TV. When a next-generation headset company called Umevoice sought help from me in launching its product, Mark stepped in and created a program that gave them the weight of a major player. To sum it up, anyone who hires Mark gets a pro that can help them get noticed.“
Kevin Compton
VP Executive Communications
Global Crossing
