Mark Smotroff has been at the forefront of the consumer electronics, video games and interactive entertainment industries, garnering a glowing, award-winning track record for prestige clients and start-ups alike. From past work with Sega, Sharp and Sony through current programs for Digital Theater Systems, Smotroff has a winning touch.

SMOTROFF’S APPROACH

Mark Smotroff knows how to provide the right fit of strategic planning and cost-efficient, roll-up-the-sleeves tactical execution to achieve bottom-line goals. Working with a nationwide network of staff and affiliates (such as e5 Marketing), Smotroff can support every stage of a corporate or product lifecycle:

Strategy: From media audits to messaging sessions, Smotroff first helps map out the best route toward meeting objectives — creating carefully considered strategic campaigns.

Tactics: Results are then delivered through precise and enthusiastic program implementation including: Media Relations (print, broadcast, trade, consumer, online/internet), Direct Marketing, Promotions/Special Events, Collateral (brochures/flyers/presentations), Advertising (creative, placement), Branding programs, etc.

Results/Feedback: Smotroff and his team closely monitor progress to ensure programs are on track and delivering desired results — keeping ears close to the street, enabling program growth and maintaining flexibility to adjust alongside evolving client/market directives.